Three post ideas you can use this week, whatever you sell
You know you should be posting. You open the app, stare at the empty caption box, and close it again. The problem is rarely time. It's deciding what to say. So skip the deciding and use one of these three ideas this week.
Show how it's made
Customers only see the finished result. The steps before it are more interesting than you think, and almost nobody else in your industry shows them.
Film 15 seconds of the work behind the work. A salon can show the color being mixed. A contractor can show a bathroom stripped down to the studs. A coffee shop can show the first pour of the morning. Then add one sentence about something you wish customers understood about that step.
Answer the question you hear most
Think back over the last week. Which question did you answer more than once? Pick that one and answer it in a post. Someone else is wondering the same thing and hasn't asked.
Make the question the first line, so people who have it stop scrolling. "How long does a color appointment really take?" "Do I need a permit for a deck?" "What's the difference between a cortado and a flat white?" Plain answers in plain words work better than clever ones.
These posts also save you time. The next time a customer asks, you can send them the link.
Share a result, not a pitch
People trust outcomes more than promises. A finished project, a before and after, a problem you solved. Tell it in three sentences: what the situation was, what you did, and what changed. End with one line about how someone else can get the same.
One rule: get permission before you show or name a customer. Most people are happy to say yes when you ask, and asking is the right thing to do either way.
What the captions can look like
Each idea needs only a few lines. Here is one way to write each, so you can see how little it takes.
Behind the scenesThis is the part nobody sees: sanding between every coat. It takes longer than the painting itself, and it's the reason the finish lasts. Save this if you're planning a project.
Question"How long will this take?" It's the question we hear most, so here is what happens at each stage of a typical kitchen remodel.
ResultShe wanted more storage without losing floor space. We built floor-to-ceiling shelving into one wall. Message us if your space feels tight.
Mistakes to avoid
- Waiting for perfect footage. A steady phone video in decent light is enough.
- Using jargon. Write the way you'd explain it to a friend.
- Skipping the next step. End every post by telling people what to do: save it, send it, or message you. Our caption formula shows how.
How to use all three
You don't have to do them all in one day. Post one behind-the-scenes clip, one answer, and one result this week, and you have three posts. Next week, do it again with new material. Your work produces a steady supply of all three, and you only have to notice it.
Tomorrow, film the least glamorous step in your process. Post it with one sentence about why that step matters to the final result.