Ten post prompts for when you have nothing to say

1. The truth about your process. "The one thing I wish every customer knew before they [buy or book] is..."
2. A myth to bust. "A myth about [what you do] that needs to go: ..."
3. A normal day. "Here's what [a regular step] actually looks like at [your business]."
4. A common mistake. "The most common mistake I see with [your topic], and the quick fix."
5. Meet the person. "How I got into [your work] and what I still love about it."
6. A before and after. "Before: [the problem]. After: [what changed]." Get permission first if it involves a customer.
7. Your daily tools. "Three things I use every day and why I'd miss them."
8. A question from this week. "We got asked [question] this week. Short answer: ..."
9. A plain-English price breakdown. "Here's what [your service] costs and what's included, in plain words."
10. What's coming next. "Next month we're launching [offer or change]. Here's how to get in early."

From prompt to finished caption

Here is prompt four turned into a full caption, using the structure from our hook, value, ask formula.

It took one prompt, one fact from the writer's own experience, and one ask. That's all any of these need.

Keep a running list

The best prompts come from your own week. Every time a customer asks a question, add it to a note on your phone. Every time you explain something twice, add that too. When you sit down to plan, the list is already there.

Mine your reviews and messages

Your customers have already told you what matters to them. Pick a line from a review, with the reviewer's permission, and write a post that expands on it. Look through your messages for the questions people ask before they buy. Each one is a post you don't have to invent.

Finish it, then post it

A finished post that's a little plain beats a perfect post you never publish. Pick one prompt, write three or four sentences, add a clear next step, and share it. You'll be surprised how often the plain one performs fine.