A friendly, consistent presence for your dental practice.
Plenty of people put off the dentist because they're nervous, not because they don't care. Socials to Go writes a monthly kit that makes your practice feel approachable before anyone calls, without adding another job for your front desk.
3-day free trial. Cancel anytime.
Why social media is hard for dentists
Dental anxiety is real
Patients who feel nervous look for signs that a practice is kind. Calm, human posts lower the barrier long before they book.
Clinical topics are hard to make interesting
Fillings and crowns aren't exciting on their own. Plain-language explainers and everyday tips make them useful.
Nobody on staff has the hours
Your team is busy with patients, so social media tends to happen in bursts or not at all.
What your kit can include
- What to expect at a first visit
- Brushing and flossing mistakes, without the lecture
- Meet the team, one person at a time
- Common treatments explained in plain English
- How to prepare a nervous child for their first appointment
- A year-end reminder to use dental benefits that reset annually
Back-to-school checkups, the end of the year, holidays with lots of sweets, and national dental health observances give you reasons to post.
What the captions look like
Two examples in the structure your kit uses: a hook that earns the tap, something useful, and one clear next step. Yours are written for your dental practice, your market, and your tone.
HookYou don't have to floss perfectly. You just have to floss.
ValueDoing it daily matters more than doing it flawlessly. Slide the floss in a C shape around each tooth and go gently below the gumline.
AskSave this and send it to someone who swears they'll start on Monday.
HookNervous about your first visit? You're not alone.
ValueWe explain each step before we do it, and you can raise a hand to pause at any time. Nothing happens without you knowing what's next.
AskTell us when you call and we'll take extra care.
Patient privacy and advertising rules
Never post patient photos, names, or stories without written authorization, which HIPAA requires. State dental boards also regulate advertising, including claims like 'best' or 'painless.' Check your board's rules before posting. This isn't legal advice.
What arrives every month
- A 30-day content calendar
- A caption for every post, with hashtags
- Reel scripts with shot lists
- Carousel and graphic post ideas
- TikTok captions on the Pro plan
- Industry updates and pro tips
Both plans start with a 3-day free trial.
Questions dentists ask
Can I use it if I'm mostly worried about patient privacy?
The kit is built around education, your team, and your practice's approach, not patient stories. You review everything before it goes out, so you control what gets posted.
Will it work for a specialty like orthodontics?
Tell us your niche during onboarding and the kit is written for it, so an orthodontist's content will differ from a pediatric dentist's.
How much does it cost?
Starter is $47 a month for 12 posts a month on Instagram and Facebook. Pro is $97 a month for 20 posts a month on Instagram, Facebook, and TikTok. Both plans start with a 3-day free trial, and you can cancel anytime.
Related industries and reading
A month of posts, written for your dental practice.
Tell us about your business once. Every month, a new kit arrives with your calendar, captions, and reel scripts. Try it free for 3 days.
Start your free trial →