Social media for therapists that sounds like you, not like marketing.
Most therapists didn't train to write captions. Socials to Go builds a monthly content kit around your practice, your specialty, and the people you help, so you can stay visible without turning your feed into an ad.
3-day free trial. Cancel anytime.
Why social media is hard for therapists
Client stories are off the table
Case examples and testimonials are restricted for most practices, which leaves many therapists with nothing to say. The answer is teaching: coping skills, what therapy is really like, and how to tell when it's time to reach out.
Warm beats salesy
Your feed has to build trust before anyone books. Posts that explain and reassure do more than posts that push.
Your time is billable
An hour spent writing captions is an hour you aren't seeing clients or resting. Content has to be quick or it doesn't happen.
What your kit can include
- A five-minute grounding exercise people can try today
- What a first session actually looks like
- Myths about therapy, corrected in plain language
- Signs it might be time to talk to someone, written kindly
- Seasonal support for the holidays, back to school, and the new year
- An introduction to your approach and who you work with
Back to school, the holidays, the new year, and awareness months that match your specialty give you natural reasons to post.
What the captions look like
Two examples in the structure your kit uses: a hook that earns the tap, something useful, and one clear next step. Yours are written for your therapy practice, your market, and your tone.
HookNobody tells you what the first therapy session is actually like.
ValueMost of it is a conversation. We talk about what brought you in and what you'd like to change, and you decide whether it feels like a fit. There's no wrong way to start.
AskSave this if you've been thinking about it, or send it to someone who has.
HookA grounding trick you can do in a waiting room.
ValueName five things you can see, four you can hear, and three you can feel. It moves your attention out of the spiral and into the room.
AskTry it today and tell us how it went.
A note on ethics and privacy
Professional ethics codes generally discourage soliciting testimonials from current clients, and client privacy always comes first. Educational content and your own voice keep you clear of both. Advertising rules vary by state and license, so check with your licensing board. This isn't legal advice.
What arrives every month
- A 30-day content calendar
- A caption for every post, with hashtags
- Reel scripts with shot lists
- Carousel and graphic post ideas
- TikTok captions on the Pro plan
- Industry updates and pro tips
Both plans start with a 3-day free trial.
Questions therapists ask
Can I keep client stories out of my content?
Yes. Kits are built around your specialty, your audience, and your tone, with an emphasis on education and your own perspective. You review everything before it goes out, so nothing posts without your approval.
Will it fit my niche, like couples work or trauma?
You tell us your niche and the people you serve during onboarding, and the kit is written for that focus, so a couples therapist and a child psychologist get very different content.
How much does it cost?
Starter is $47 a month for 12 posts a month on Instagram and Facebook. Pro is $97 a month for 20 posts a month on Instagram, Facebook, and TikTok. Both plans start with a 3-day free trial, and you can cancel anytime.
Related industries and reading
A month of posts, written for your therapy practice.
Tell us about your business once. Every month, a new kit arrives with your calendar, captions, and reel scripts. Try it free for 3 days.
Start your free trial →