Win more jobs by showing the work you're proud of.
Homeowners look you up before they call, and they want proof you're reliable. Socials to Go writes a monthly kit of project posts, seasonal tips, and homeowner education, so your feed makes the case for you while you're on the job site.
3-day free trial. Cancel anytime.
Why social media is hard for contractors
Job sites aren't camera ready
But the work in progress is the content. A plan for what to capture turns a messy site into your best portfolio.
Homeowners compare before they call
People want to know how you work and what a quote should include, and they read that before dialing a number.
Work comes in seasons
Slow months need content that keeps you visible so the phone is ringing when the season turns.
What your kit can include
- Before, during, and after of a finished project, with the homeowner's permission
- Seasonal maintenance tips for the local climate
- What a good quote should include, so homeowners can compare
- Meet the crew and how you work
- Common project mistakes and how to avoid them
- A plain answer to 'how long will it take?'
Storm season, spring and fall maintenance, winter prep, and the start of remodeling season are natural times to post.
What the captions look like
Two examples in the structure your kit uses: a hook that earns the tap, something useful, and one clear next step. Yours are written for your contracting business, your market, and your tone.
HookGetting three quotes? Here's what each one should include.
ValueThe scope of work, materials, a timeline, a payment schedule, and what happens if the price changes. If one is missing, ask before you compare.
AskSave this before you start comparing.
HookStorm season is coming. Do these three checks first.
ValueLook for loose or missing shingles, clear the gutters and downspouts, and trim any branches near the house.
AskMessage us if you'd like a second set of eyes.
Licenses, permits, and homeowner permission
Many states require a contractor license number in advertising, so include yours where it's required. Only show a home with the owner's permission, and be careful with price or warranty claims.
What arrives every month
- A 30-day content calendar
- A caption for every post, with hashtags
- Reel scripts with shot lists
- Carousel and graphic post ideas
- TikTok captions on the Pro plan
- Industry updates and pro tips
Both plans start with a 3-day free trial.
Questions contractors ask
Do I need to make videos?
No. Kits mix photo posts, graphics, carousels, and reels, and reels come with scripts and shot lists for what to film on the job.
Does it work for a specialty trade, like roofing or HVAC?
Yes. Tell us your trade, your area, and the customers you want, and the kit is written for that.
How much does it cost?
Starter is $47 a month for 12 posts a month on Instagram and Facebook. Pro is $97 a month for 20 posts a month on Instagram, Facebook, and TikTok. Both plans start with a 3-day free trial, and you can cancel anytime.
Related industries and reading
A month of posts, written for your contracting business.
Tell us about your business once. Every month, a new kit arrives with your calendar, captions, and reel scripts. Try it free for 3 days.
Start your free trial →