Be the agent people think of when they finally need coverage.
Nobody wants to think about insurance until they have to, and then they call someone they already know. Socials to Go writes a monthly kit of plain-English explainers and timely reminders, so your name is familiar long before someone needs a policy.
3-day free trial. Cancel anytime.
Why social media is hard for insurance agents
Nobody wants to think about insurance
The audience isn't looking for you, so content has to be useful enough to stop the scroll.
Products are complicated
Deductibles, riders, and exclusions confuse people. Simple explanations build the trust that leads to a quote.
Compliance limits what you can say
You can't promise rates or coverage, so posts have to educate and invite a conversation instead.
What your kit can include
- Plain-English explainers: deductible versus premium, or what a rider does
- Life-event checklists for a new baby, new home, or new car
- Seasonal reminders around storm season and open enrollment
- Meet the agent and how the agency works
- Myths about coverage, corrected
- General steps to take after a common claim situation
Open enrollment, storm season, tax season, and major life events are the moments people start thinking about coverage.
What the captions look like
Two examples in the structure your kit uses: a hook that earns the tap, something useful, and one clear next step. Yours are written for your insurance agency, your market, and your tone.
HookDeductible versus premium, in one sentence each.
ValueYour premium is what you pay to have coverage. Your deductible is what you pay out of pocket before coverage pays on a claim.
AskSave this and send it to someone shopping for a policy.
HookBuying your first home? Check your coverage before you close.
ValueAsk what's covered and what isn't, and whether you need extra coverage for things like flooding. Standard homeowners policies typically don't include it.
AskMessage me and I'll help you review your options.
State insurance rules and carrier approval
Insurance advertising is regulated by each state's department of insurance and often requires disclosures. Don't promise coverage or rates, and check whether your carrier or agency has to approve posts that mention its products. This isn't legal advice.
What arrives every month
- A 30-day content calendar
- A caption for every post, with hashtags
- Reel scripts with shot lists
- Carousel and graphic post ideas
- TikTok captions on the Pro plan
- Industry updates and pro tips
Both plans start with a 3-day free trial.
Questions insurance agents ask
Can it mention specific carriers or rates?
Kits are written as general education and your agency's approach. If you want to name carriers or products, add that yourself and check your carrier's and your state's requirements first.
Does it work for life, health, or commercial lines?
Yes. Tell us the lines you write and the clients you want during onboarding, and the kit is written for that focus.
How much does it cost?
Starter is $47 a month for 12 posts a month on Instagram and Facebook. Pro is $97 a month for 20 posts a month on Instagram, Facebook, and TikTok. Both plans start with a 3-day free trial, and you can cancel anytime.
Related industries and reading
A month of posts, written for your insurance agency.
Tell us about your business once. Every month, a new kit arrives with your calendar, captions, and reel scripts. Try it free for 3 days.
Start your free trial →