Stay top of mind long before someone decides to list.
Buyers and sellers rarely pick an agent the day they're ready. They pick the one they've been seeing for months. Socials to Go writes a monthly kit around your market and your style, so you keep showing up even in the middle of a closing.
3-day free trial. Cancel anytime.
Why social media is hard for real estate agents
Posting stops when you're busy
When you're deep in transactions your feed goes quiet, which is exactly when future clients are quietly deciding who to call.
Every feed says 'Just Listed'
Listing posts blend together. Neighborhood knowledge and plain-English advice are what make an agent memorable.
Local expertise is hard to package
You know your market better than anyone, but turning that into weekly posts takes time you'd rather spend with clients.
What your kit can include
- A neighborhood spotlight: where to get coffee, where the parks are, and what daily life feels like
- Common buyer and seller mistakes, explained simply
- A closing-day celebration, with the client's permission
- Home prep tips before listing
- A market update in plain English: what it means for buyers and what it means for sellers
- A meet-the-agent post about how you work and what to expect
The spring and fall markets, back-to-school moves, holidays, and your own closing anniversaries all make natural posts.
What the captions look like
Two examples in the structure your kit uses: a hook that earns the tap, something useful, and one clear next step. Yours are written for your real estate business, your market, and your tone.
HookThinking of selling this spring? Do these three things first.
ValueDeclutter the front entry, fix the small things you've stopped noticing, and get a pre-listing consultation before you choose a date. Buyers form an opinion at the front door before they ever see the price.
AskMessage me and I'll walk your home with you.
HookThe neighborhood guide nobody asked for but everyone needs.
ValueBest Saturday coffee, the park with the good shade, and what the weekday commute really looks like.
AskComment the neighborhood you want me to cover next.
Fair housing and advertising rules
Real estate advertising is regulated. Avoid language that suggests a preference or limitation about who should live somewhere, include your brokerage name where your state requires it, and follow your MLS rules for listing content. Requirements vary by state and brokerage, so confirm with your broker. This isn't legal advice.
What arrives every month
- A 30-day content calendar
- A caption for every post, with hashtags
- Reel scripts with shot lists
- Carousel and graphic post ideas
- TikTok captions on the Pro plan
- Industry updates and pro tips
Both plans start with a 3-day free trial.
Questions real estate agents ask
Is the content specific to my city?
Yes. Your market is part of onboarding, so the kit references your area and the way you talk about it.
Does it cover individual listings?
Kits focus on building your brand and authority: neighborhoods, advice, and your process. You can add your own listings to the calendar and drop in the photos and details for each property.
How much does it cost?
Starter is $47 a month for 12 posts a month on Instagram and Facebook. Pro is $97 a month for 20 posts a month on Instagram, Facebook, and TikTok. Both plans start with a 3-day free trial, and you can cancel anytime.
Related industries and reading
A month of posts, written for your real estate business.
Tell us about your business once. Every month, a new kit arrives with your calendar, captions, and reel scripts. Try it free for 3 days.
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